Consultancy Services



Keith founded Arundale Consulting Limited* in 2005 after 28 years with PricewaterhouseCoopers where latterly he led the venture capital and business development programmes for PwC’s Global Technology Industry Group in Europe. Keith was part of the core leadership team that set up this group in 1997.

As venture capital leader for Europe with PwC, Keith led the relationship development programme with technology venture capital firms across Europe, developed thought leadership and marketing programmes for PwC’s venture capital sector and coordinated a network of 17 country venture capital lead partners in Europe. He directed and authored PwC’s “Money for Growth” European private equity and venture capital survey of technology industry investments, the annual Investment Activity and Performance Measurement surveys for the BVCA in the UK and the annual and quarterly investment activity surveys for the European Private Equity & Venture Capital Association (EVCA).

Keith also led the business development programmes for PwC’s Global Technology Industry Group in Europe for both multi-national and fast-growth, venture backed technology companies and facilitated Account Planning Workshops on major client accounts. He directed the central marketing team for the group and co-ordinated over 20 country marketing teams in Europe.

Previously at PwC, Keith directed the firm’s proposals function in continental Europe, helping to win many major audit and advisory assignments. He also managed several due diligence, acquisition and IPO assignments involving financial modelling and appraisals, forecasting and long-form reporting in various industries in addition to providing audit, accounting and advisory services to large corporate and many owner-managed businesses.

Now as Director of Arundale Consulting Limited, Keith specialises in university teaching, executive education in private equity & venture capital and independent advice for entrepreneurs and management teams on the private equity & venture capital industry.

Consultancy Services

Keith Arundale’s consultancy services are summarised as follows:

– Talks, guest lectures and seminars on the European private equity and venture capital industry: investment activity, performance measures, trends and issues in the industry.

– Information and advice on the private equity & venture capital industry, its key players and on the investment process, including practical guidance on how to go about raising private equity & venture capital:

  • What are the advantages of private equity & venture capital over other forms of finance?
  • What are the potential pitfalls?
  • What must you have in place before approaching a private equity or venture capital firm and how to select which VC firm to approach?
  • Why the marketing sections of business plans are often deficient.
  • What are the “hot” areas that VCs are currently investing in?
  • What can you expect to happen during the negotiation and due diligence process and what happens post-investment?
  • What are the current trends in private equity and venture capital investing in Europe?

Training in the private equity and venture capital investment and fund-raising processes for professionals and others who need to expand their understanding of private equity and venture capital, for new entrants to the private equity & venture capital industry and for professional services firms and high-growth ventures.

Non-Executive Director Services

Keith Arundale is an experienced Non-Executive (Independent) Director and Audit Committee Chairman and may be prepared to act in this capacity with venture capital investee companies and other businesses.

Keith’s non-executive peer appraisals include the following comments:

  • “Keith has made a first rate contribution to formulating strategy, very much an area of personal knowledge and competence”.
  • “I feel fully assured that governance and financial risks are thoroughly examined and mitigated”.

For more information on Keith Arundale’s consultancy services please contact Keith here or call on +44(0)1753 851878.

*Arundale Consulting Limited is a company incorporated in England & Wales. Registration Number 5662627. Registered Office: St Stephens House, Arthur Road, Windsor, Berkshire, United Kingdom, SL4 1RU.